Goodbye, good buddy: Ford Halts F-150 Lightning Production Amid U.S. EV Slump

Ford’s recent decision to halt production of its much-heralded F-150 Lightning EV pickup truck reflects a larger trend: weak electric vehicle sales across the U.S. Doug McIntyre discusses how the Lightning, an electric counterpart to Ford’s top-selling gas-powered pickup, has been met with insufficient demand and suggests that this trend is less about Ford’s specific EV offerings and more indicative of overall consumer hesitancy in the sector. Ford currently faces a substantial annual loss of $5 billion in the EV sector and the suspension underscores industry-wide challenges.