Pointing the way? Scout SUV and Pickup EVs eyed as New U.S. Hope for Volkswagen

Doug McIntyre discusses Volkswagen’s strategy to revitalize its U.S. market presence by reintroducing the Scout brand. Originally acquired as part of an agricultural equipment company, Scout will now launch electric vehicles — a pickup and an SUV — targeting the U.S. market. VW has struggled in the U.S. for years, especially in the electric vehicle sector, and is hoping the new Scout models, likened to Rivian’s high-end trucks and SUVs, offer a chance to appeal to American consumers. The launch represents a potential turning point for the company’s EV strategy and U.S. market share.