Tesla Models With Largest Sales Decline
The last 12 months have brought significant challenges to the domestic electric vehicle industry. The Clean Vehicle Tax Credit, which allowed qualified EV buyers to claim a $7,500 tax credit, was terminated by the Trump administration–and sales have suffered ever since. According to sales estimates from Cox Automotive, Americans bought an estimated 726,000 EVs in the first three quarters of 2026, down from more than 1 million in the first three quarters of 2025–a more than 30% year-over-year decline.
Collapsing consumer demand has prompted several automakers to halt production of certain models, and many automotive brands, including Audi, Dodge, Jeep, Nissan, and Volkswagen, have reported year-over-year sales declines in excess of 80%. Even Tesla, a giant in the EV segment with over 50% market share, reported a 14.4% decline in unit sales in 2026 compared to the same nine month period in 2025.
While Tesla has fared better this year than many of its competitors and remains the top-selling EV brand, amid challenging market conditions, the company recently announced plans to scrap production of the Cybertruck. The Cybertruck is now the third model that Tesla has slated for retirement in 2026, as earlier this year, Tesla announced plans to discontinue the Model X SUV and Model S sedan. By 2027, the Model Y and Model 3 will be the only vehicles left in the Tesla lineup.
The Cybertruck’s retirement marks the final chapter in the vehicle’s disappointing three-year run. The all-electric pickup truck was first unveiled in 2019, with Tesla CEO Elon Musk promising a sticker price of less than $40,000, a range of up to 500 miles, and a 2021 release date. However, rollout was delayed and the Cybertrick did not hit the market until late 2023–and when it did, the vehicle’s MSRP exceeded the company’s target and its driving range also fell well short of 500 miles. While Musk predicted annual unit sales of more than a quarter million, fewer than 73,000 Cybertrucks have been sold to date.
Using data from Cox Automotive, Climate Crisis 247 identified the Tesla models with the steepest sales decline so far this year. We ranked all five Tesla nameplates on the relative change in unit sales between the first nine months of 2025 and the first nine months of 2026. Supplemental data on MSRP and range for each vehicle are as reported by Car and Driver, an auto industry publication.
5. Tesla Model Y
- Change in unit sales Q1-Q3 2025 to Q1-Q3 2026: -1.0% (-2,577 units)
- Total sales volume, year-to-date: 262,491 units in 2026; 265,068 units in 2025
- Market share by year: 36.0% of EV segment in 2026; 25.4% of EV segment in 2025
- Share of Tesla EV unit sales by year: 68.0% in 2026; 58.8% in 2025
- Estimated driving range on a full charge: 357 milesÂ
- MSRP range: $41,630 – $63,630
4. Tesla Cybertruck
- Change in unit sales Q1-Q3 2025 to Q1-Q3 2026: -28.0% (-4,511 units)
- Total sales volume, year-to-date: 11,586 units in 2026; 16,097 units in 2025
- Market share by year: 1.6% of EV segment in 2026; 1.5% of EV segment in 2025
- Share of Tesla EV unit sales by year: 3.0% in 2026; 3.6% in 2025
- Estimated driving range on a full charge: 250 milesÂ
- MSRP range: $72,235 – $102,235
3. Tesla Model 3
- Change in unit sales Q1-Q3 2025 to Q1-Q3 2026: -31.1% (-48,218 units)
- Total sales volume, year-to-date: 106,962 units in 2026; 155,180 units in 2025
- Market share by year: 14.7% of EV segment in 2026; 14.9% of EV segment in 2025
- Share of Tesla EV unit sales by year: 27.7% in 2026; 34.4% in 2025
- Estimated driving range on a full charge: 303 milesÂ
- MSRP range: $38,630 – $56,630
2. Tesla Model S
- Change in unit sales Q1-Q3 2025 to Q1-Q3 2026: -58.2% (-2,622 units)
- Total sales volume, year-to-date: 1,887 units in 2026; 4,509 units in 2025
- Market share by year: 0.3% of EV segment in 2026; 0.4% of EV segment in 2025
- Share of Tesla EV unit sales by year: 0.5% in 2026; 1.0% in 2025
- Estimated driving range on a full charge: 368 milesÂ
- MSRP range: $111,630 – $161,060
1. Tesla Model X
- Change in unit sales Q1-Q3 2025 to Q1-Q3 2026: -68.3% (-7,038 units)
- Total sales volume, year-to-date: 3,268 units in 2026; 10,306 units in 2025
- Market share by year: 0.4% of EV segment in 2026; 1.0% of EV segment in 2025
- Share of Tesla EV unit sales by year: 0.8% in 2026; 2.3% in 2025
- Estimated driving range on a full charge: 352 milesÂ
- MSRP range: $116,630 – $161,060
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