The EV Industry’s Biggest Losers of 2025

As was widely predicted by industry experts, 2025 was a roller coaster for electric vehicle sales in the United States. In the third quarter of last year, EV sales topped 438,400 units, accounting for more than 1-in-10 new vehicle sales domestically, according to estimates from Kelley Blue Book. In the same three month period, EV sales hit a new high-water mark, blowing past the previous quarterly record, set in the final three months of 2024, by nearly 20%. 

The Q3 spike in EV sales was largely attributable to a provision of the Trump administration’s One Big Beautiful Bill Act. Under the new law, an incentive program that granted qualifying EV buyers a $7,500 tax credit that was originally intended to last until 2032, was rescheduled to expire at the end of September 2025. While the program’s early termination drove an EV sales boom in Q3, consumer demand fell off a cliff in October. 

According to a recent report from Cox Automotive, EV sales fell to just 234,000 units in Q4 2025, a 46% quarterly decline. Still, due to the Q3 surge, EV sales volume for the 2025 calendar year was only 2% lower than it was in 2024. Absent federally subsidized incentives, the EV industry’s growth trajectory remains unclear – but make- and model-specific sales figures for 2025 reveal some notable trends within the EV market. 

Using sales data reported by KBB and Cox Automotive, Climate Crisis 247 identified the EV industry’s biggest winners and losers in 2025. We ranked all EV brands on domestic sales volume in 2025. The winners on this list are the companies with the highest annual sales volume and year-over-year sales growth, while the industry’s losing brands are those with the lowest sales volume and declining year-over-year sales. Companies that did not have comparable 2024 sales were excluded from analysis. Supplemental data on the estimated MSRP for specific models are from Car and Driver, an auto industry publication, and are for the latest available year. 

Among the worst-performing brands on this list, 2025 unit sales range from 12,942 down to 2,458. Each of these five brands are owned by foreign automakers, and all reported year-over-year sales declines of at least 13.9%. None of these brands accounted for more than 1% of domestic EV sales last year. 

On the other side of the list, annual unit sales range from 30,214, or about 2.4% of the EV market, up to 96,951, or 7.6% of the market. Of these five EV makers, two are owned by Detroit-based General Motors, and all but one reported double-digit year-over-year sales growth. 

5. Winner: Audi

• Domestic EV sales volume in 2025: 30,214 units (2.4% of all EV sales)
• Year-over-year change in EV sales: +30.5% (+7,062 units)
• Best selling model in 2025: Audi Q6 e-tron ($66,000 MSRP)
• Audi Q6 e-tron 2025 sales figures: 17,481 units (57.9% of Audi EV sales)

4. Winner: Honda

• Domestic EV sales volume in 2025: 39,194 units (3.1% of all EV sales)
• Year-over-year change in EV sales: +18.7% (+6,177 units)
• Best selling model in 2025: Honda Prologue ($48,895 MSRP)
• Honda Prologue 2025 sales figures: 39,194 units (100.0% of Honda EV sales)

3. Winner: Cadillac

• Domestic EV sales volume in 2025: 49,152 units (3.9% of all EV sales)
• Year-over-year change in EV sales: +69.1% (+20,080 units)
• Best selling model in 2025: Cadillac Lyriq ($60,995 MSRP)
• Cadillac Lyriq 2025 sales figures: 20,971 units (42.7% of Cadillac EV sales)

2. Winner: Hyundai

• Domestic EV sales volume in 2025: 65,717 units (5.2% of all EV sales)
• Year-over-year change in EV sales: +6.5% (+3,990 units)
• Best selling model in 2025: Hyundai Ioniq5 ($36,600 MSRP)
• Hyundai Ioniq5 2025 sales figures: 47,039 units (71.6% of Hyundai EV sales)

1. Winner: Chevrolet

• Domestic EV sales volume in 2025: 96,951 units (7.6% of all EV sales)
• Year-over-year change in EV sales: +39.3% (+27,372 units)
• Best selling model in 2025: Chevrolet Equinox ($36,495 MSRP)
• Chevrolet Equinox 2025 sales figures: 57,945 units (59.8% of Chevrolet EV sales)

5. Loser: Mercedes

• Domestic EV sales volume in 2025: 12,942 units (1.0% of all EV sales)
• Year-over-year change in EV sales: -54.0% (-15,212 units)
• Worst selling model in 2025: Mercedes EQS ($91,100 MSRP)
• Mercedes EQS 2025 sales figures: 1,662 units (12.8% of Mercedes EV sales)

4. Loser: Subaru

• Domestic EV sales volume in 2025: 10,715 units (0.8% of all EV sales)
• Year-over-year change in EV sales: -13.9% (-1,732 units)
• Worst selling model in 2025: Subaru Solterra ($39,945 MSRP)
• Subaru Solterra 2025 sales figures: 10,715 units (100.0% of Subaru EV sales)

3. Loser: Lexus

• Domestic EV sales volume in 2025: 6,400 units (0.5% of all EV sales)
• Year-over-year change in EV sales: -34.0% (-3,297 units)
• Worst selling model in 2025: Lexus RZ ($47,295 MSRP)
• Lexus RZ 2025 sales figures: 6,400 units (100.0% of Lexus EV sales)

2. Loser: Genesis

• Domestic EV sales volume in 2025: 3,884 units (0.3% of all EV sales)
• Year-over-year change in EV sales: -37.7% (-2,355 units)
• Worst selling model in 2025: Genesis G80 ($59,945 MSRP)
• Genesis G80 2025 sales figures: 92 units (2.4% of Genesis EV sales)

1. Loser: Mini

• Domestic EV sales volume in 2025: 2,458 units (0.2% of all EV sales)
• Year-over-year change in EV sales: -33.0% (-1,209 units)
• Worst selling model in 2025: Mini Cooper ($31,895 MSRP)
• Mini Cooper 2025 sales figures: 24 units (1.0% of Mini EV sales)