Customers bolt, leading to huge plunge in sales of Ford’s F-150 Lightning EV
Doug McIntyre discusses the huge decline in sales of Ford’s F-150 Lightning, the company’s flagship electric vehicle. Ford hoped to capitalize on the popularity of its gas-powered F-150, which is the U.S.’s biggest seller, by introducing an electric version and invested nearly $30 billion in EVs. However, the Lightning’s year-on-year sales dropped 50% in October. Even Tesla’s Cybertruck, another EV pickup, is struggling to gain traction.
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