Elon Musk Returns to Tesla Today Amid Falling Sales and Competition from Ford and BYD

Douglas McIntyre, Editor-in-Chief at Climate Crisis 24/7, reports that Elon Musk is officially returning as Tesla CEO after a four-month hiatus during which he advised the U.S. government. Rumors suggest Tesla’s sales and brand image declined during his absence, prompting internal concerns about leadership. While Musk resumes control, Tesla faces challenges including brand fatigue, public criticism of Musk, and intensifying EV competition from companies like BYD and Ford.