EV Pickup Battle Heats Up, But No One Buys Them

By Douglas McIntyre  •  June 18, 2025

Douglas McIntyre, Editor-in-Chief at Climate Crisis 24/7, reports on the rivalry between Ford’s F-Lightning and Tesla’s Cybertruck. While both companies claim the top spot in EV truck sales, McIntyre points out that consumer demand for full-size electric pickups remains limited. Despite the hype, monthly sales are only in the low thousands—raising questions about whether Americans are ready to embrace EV trucks at all.

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