Even This Amazing Ford Truck Deal May Not Save Its EV Market

Douglas McIntyre, Editor-in-Chief at Climate Crisis 24/7, reports that Ford is offering 0% financing for 72 months and free home chargers to boost sales of its F-150 Lightning. Despite being an EV version of America’s best-selling truck, the Lightning has struggled to attract buyers. This unprecedented deal underscores the growing difficulty traditional automakers face in selling EVs, even with aggressive discounts.