Ford’s Struggle to Sell EVs: Massive Discounts on the F-Lightning Truck

By Douglas McIntyre  •  January 19, 2025

Douglas McIntyre, Editor-in-Chief at Climate Crisis, highlights Ford’s aggressive discounts on its F-Lightning EV, including zero percent financing for 72 months and a free home charging station. Despite being the EV version of America’s best-selling F-Series trucks, the F-Lightning has struggled to gain traction. These heavy incentives signal Ford’s ongoing challenges in the EV market as it attempts to offload unsold inventory.

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