GM and Ford Willingly Take Losses on EVs to Undercut Tesla

Douglas McIntyre and David Callaway, Editor-in-Chief at Climate Crisis 24/7, discuss GM CEO Mary Barra’s recent comments suggesting legacy automakers are now prepared to lose significant money per electric vehicle in order to undercut Tesla. With Elon Musk’s public image impacting Tesla’s U.S. appeal, traditional automakers see a rare opportunity to capture market share — even if it means taking losses exceeding $100,000 per vehicle. Both McIntyre and Callaway agree that aggressive pricing may be a necessary sacrifice for long-term dominance in the evolving EV sector.