More Companies Secretly Investing in Climate Improvement Amid Political Pushback

Douglas McIntyre, Editor-in-Chief at Climate Crisis 24/7, explains the growing trend of “green hushing,” where companies deliberately stay silent about their real environmental initiatives. Unlike greenwashing, which exaggerates sustainability efforts, green hushing stems from fear of backlash, regulatory pressure, or political hostility—especially under the current Trump administration. McIntyre suggests this tactic is becoming more common as corporations quietly advance climate strategies while avoiding public attention.