Ram Crashes EV Truck Launch, Opts for Hybrid Strategy

Douglas McIntyre, editor-in-chief at Climate Crisis, reports that Ram has delayed the release of its electric pickup truck, opting to launch a hybrid model instead. This setback is part of broader struggles faced by Ram’s parent company, Stellantis. Ram had hoped to compete with Tesla’s Cybertruck and Ford’s F-150 Lightning, both of which have yet to achieve massive success but are expected to become highly profitable. The decision has significant implications for the U.S. pickup truck market, the nation’s largest vehicle segment, potentially giving Ford and Tesla an advantage in the EV space.