Time for some fierce bargaining? GM’s ‘Desperation Pricing’ Signals EV Pain

Doug McIntyre of Climate Crisis discusses General Motors’ aggressive financing offers on its Blazer EV, Equinox EV and Silverado EV models, which include zero percent APR for 60 months. McIntyre labels this “desperation pricing,” indicating that GM is absorbing interest costs to spur sluggish sales. This move reflects broader challenges, as GM is typically regarded as the leading legacy manufacturer of EVs. McIntyre suggests that customers take note of such deals to bargain for lower overall prices, pointing out that substantial discounts on EVs often signal difficulty in moving inventory.