Volkswagen’s Profit Warning Signals Trouble Ahead for Ford and the Global Auto Market

By Douglas McIntyre  •  October 1, 2024

Volkswagen’s recent guidance cut for the year serves as a warning for Ford. The rise of Chinese EVs, which are increasingly capturing the European market, threatens Ford’s market share. In China, local EV companies dominate, reducing Ford’s influence. With Tesla leading the U.S. EV market, both VW and Ford are struggling to keep up. Ford may soon face a similar earnings warning as Volkswagen.

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