Why Rivian and Other Small EV Companies Are Struggling to Survive in a Crowded Market
Doug McIntyre discusses the challenges small EV companies like Rivian face in the crowded electric vehicle market. Rivian, which produces expensive electric trucks, competes with Ford and Tesla but is struggling financially. The company only plans to produce around 10,000 trucks per quarter and loses hundreds of millions of dollars each quarter. McIntyre predicts that without significant financial backing, Rivian won’t survive more than a couple of years. In contrast, larger companies like Ford and Tesla have the financial stability to stay in the EV market long-term. Rivian’s potential exit reflects the tough competition in the EV industry.
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