Why Tesla’s Customer Loyalty is Crushing the Competition

Doug McIntyre highlights Tesla’s impressive customer loyalty, with 72% of Tesla owners choosing to buy another Tesla after trading in or selling their vehicle. This high retention rate gives Tesla a significant advantage, as the company doesn’t need to focus heavily on attracting new customers from other brands, unlike many other car manufacturers. McIntyre compares Tesla’s success to brands like Lincoln and Cadillac, which have struggled to retain customers as competitors like BMW and Mercedes gained market share. Tesla’s loyalty rate surpasses many brands, making it well-positioned for future growth.