Why Ford’s F-Lightning Sales Are Terrible

Doug McIntyre discusses the struggles of Ford’s EV division, particularly with the F-Lightning, the electric version of its top-selling F-150 truck. Despite strong overall sales for Ford, the F-Lightning sold fewer than 3,000 units in August. McIntyre highlights that Ford’s $30 billion investment in EVs failed to account for the market’s preference for Tesla and the reluctance of consumers to buy EVs until they have better range, more charging stations, and lower prices. Ford’s EV ambitions face significant hurdles, and the F-Lightning’s poor sales underscore these challenges.