eVs Have High Loyalty, but Need New Buyers

Douglas McIntyre, Editor-in-Chief at Climate Crisis 24/7, reports on a new AutoGuide survey showing a stark contrast in EV adoption. While 88% of current EV owners are eager to buy another, only 11% of non-owners express interest in making the switch. This signals a major challenge for the EV industry—strong brand loyalty among existing customers but a struggle to attract new buyers. If this trend continues, the anticipated shift from gas-powered cars to EVs may not materialize as expected.