Doubts about the Scout: VW’s expensive new EV hits a price-weary marketplace

Volkswagen’s decision to launch two EVs under the revived Scout brand faces significant challenges, particularly concerning their price. Announced at approximately $60,000 each, the planned Scout SUV and pickup truck clash with consumer demand for affordable EV options, with research consistently suggesting that most consumers are not looking to spend more than $25,000 on an electric vehicle. Already struggling with large-scale layoffs and factory closures in Germany, Volkswagen’s decision to enter the EV market at a premium price point appears risky.