Vroom! GM, with multi-model strategy, zooms to No. 2 in U.S. EV Market

General Motors climbed to second place in U.S. EV sales during the third quarter of 2023, according to Cox Automotive, behind Tesla but ahead of competitors like Ford and Hyundai/Kia. The automaker’s multi-brand strategy, featuring EV models from Cadillac, Chevrolet and GMC — as opposed to Ford’s two-model lineup — mirrors the gas-powered car industry and is beginning to deliver results. Fourth-quarter figures, due in January, will reveal whether GM can retain its position.