An elon Must? Tesla’s Cyberbeast could be a Game-Changer in EV Pricing

By Douglas McIntyre  •  November 29, 2024

Douglas McIntyre, editor-in-chief at Climate Crisis 24/7, discusses Tesla’s $110,000 price tag for its futuristic Cyberbeast EV pickup truck — a fancier version of its Cybertruck — showcasing the company’s significant pricing power compared to competitors like Ford’s F-150 Lightning. McIntyre attributes Tesla’s premium pricing to its strong brand recognition and note that the Cyberbeast’s high profitability could boost Tesla’s earnings, and predicts that the company may attempt another price hike in 2025 if sales remain robust.

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