Ford’s EV Setback Disaster

By Douglas McIntyre  •  August 25, 2024

Doug McIntyre discusses Ford Motor Company’s recent decision to scale back its electric vehicle (EV) business, marking one of the biggest setbacks in automotive history. Ford initially committed $30 billion to its EV ambitions, aiming to compete with Tesla, the leading EV manufacturer in the U.S. However, Ford has now decided to cease production of its new three-row SUV and significantly reduce its EV investment. This move raises concerns about Ford’s management and the broader challenges facing the U.S. EV market. McIntyre suggests that Ford’s retreat could signal deeper issues within the company or growing difficulties in the American EV sector.

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