This Caddy’s a Baddie: GM’s EV Gamble Stumbles as Slow Sales Plague New Lyriq

Doug McIntyre reports on the poor sales performance of the Cadillac Lyriq EV, a much-hyped SUV that is struggling to attract buyers as it languishes on dealership lots much longer than the industry average of 60 days. Cadillac and its parent company, GM, were banking on the Lyriq as a flagship entry into the electric vehicle market and the company’s goal of achieving profitable EV operations by year-end could be in jeopardy. The Lyriq’s sluggish sales also raise concerns about GM’s broader electric vehicle strategy and profitability targets.