Ford’s F-150 Lightning Fails to Spark EV Sales: What Went Wrong?

Doug McIntyre reports on Ford’s struggles with its flagship EV, the F-150 Lightning. Despite investing $30 billion in electric vehicles and leveraging the iconic F-150 brand, the Lightning has not achieved significant sales. Pricing issues due to fluctuating component costs have hurt its market performance, resulting in only 3,000 to 4,000 units sold monthly compared to Ford’s 170,000 monthly vehicle sales. While Ford claims leadership in the U.S. EV market, Tesla remains the clear leader, leaving Ford’s F-150 Lightning as a distant second.