Can Scout Motors Fix The VW EV Disaster?

VW bought Navistar in 2021 and acquired the Scout brand as part of the transaction. It will try to use the Scout brand to repair its savaged EV reputation in the US. Scout was an active truck brand from 1960 to 1980. It will now have both EV models and plug-in hybrids.
*EVs In America
*Why Do People Still Love Gas Engines
Scout will soon offer two vehicles: a full-sized pickup and an SUV. The hybrid plug-in versions should appeal to people concerned about the EV-only range. The SUV will be called The Traveler, and the pickup will be named Terra. The base price for The Traveler is $60,000, and for the Terra, it will be slightly less. Full production will start in 2026, which is a disadvantage in the fast-growing but money-losing EV sector.
VW’s EV effort in the US has been a failure. Last year, the company sold 329,029 vehicles in the US, 37,789 of which were its EV ID.4. Its struggles match those of many other gas-powered multinational car companies trying to break into America.
Ford Challenge
The Terra has at least one hurdle. Ford’s EV flagship is the F-150 Lighting. The full-sized pickup’s gas-powered version has been America’s top-selling vehicle for over four decades. The Lightning’s sales are off to a slow start, but Ford has to do well to be an EV player in the US. The F-150 is expensive, with a base price of over $62,000. It offers 0% APR for 60 months, which is extraordinarily aggressive.
Even with Scout, VW has its work cut out for its.
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