Why Most People Don’t Care About Climate Change

Douglas McIntyre, Editor-in-Chief at Climate Crisis 24/7, reports on a Carnegie Mellon study showing that most people don’t think much about climate change, even amid worsening disasters. The research suggests that binary visuals—like whether a lake froze—help people grasp the reality of climate change better than temperature graphs. McIntyre highlights this as a simple yet powerful insight for how media should communicate the climate crisis more effectively.


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