Ford Slashes Mustang Mach-E Prices
According to an authoritative report, Ford is slashing the price of its unpopular Mustang Mach-E, a vehicle it hoped would make it a leader in the EV market. Instead, Ford barely sells 2,000 units a month nationwide. This marks Ford’s terrible performance in the EV sector, a sector into which it has invested billions of dollars.
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CarsDirect reports, “The newest version of Ford’s all-electric Mach-E just got a lot cheaper. According to a bulletin sent to dealers today, 2024 Ford Mustang Mach-E prices have been cut by as much as $6,000. The move comes about a month after the brand slashed pricing for the outgoing model and will keep Mach-E pricing under $40,000.”
Ford took one of the most famous brands in car history and pinned it on a new EV. The Mustang, introduced in 1964, may be the most iconic sports car in the US, perhaps topped only by the Chevy Corvette. The Mustang brand was added to “Mach-E” to create an electric car crossover.
Ford has not had a single success in the EV sector. It launched an EV version of its highly popular F-150 pickup, the F-150 Lightning, but its sales have been almost as poor as the Mach-E’s.
Industry data shows that Mach-Es are crowding dealer lots as they sit for months, unsold. Ford has begun offering 0% APR for 72-month loans to clear inventory, which has cost Ford money.
